Advertising and influencers
Advertising must be recognisable. Influencers who are paid or get something for free must say so straight away and clearly, for example with #ad or paid partnership.
Why
Your favourite influencer loves a new sports drink. Does she really find it that tasty, or is she paid for it? And how can you tell?
Much of what you see online is paid for. That is fine, as long as you know it is advertising. Then you can decide for yourself what you think of it.
Anyone who recognises advertising is less easily talked into things and chooses more consciously what to buy or download.
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